From: Why Smart Managers Will Capitalize on Sustainability First

 

Q: Can you elaborate on the correlation between sustainability and competitive advantage?

Yeah. Efficiency (lower unit costs), quality, reliability -- often these "positive" attributes of companies go hand in hand, managers will tell you. Now think about sustainability. If companies are good at developing systems that deal with health and safety, and/or treating waste and water, and/or devising innovative ways to reduce energy consumption and so forth, they usually have their act together on many other, fundamental, how-they-do-business fronts. In other words, companies that have thought hard about how to establish various management systems that promote more sustainable business practices are also companies that have thought hard about how to be more efficient or innovative or differentiate their products and services in the market.

Sustainability becomes a proxy for management quality. This is a quick way for others, be they buyers or customers or potential partners, to get information about vendors or any other value-chain partner and what kinds of systems they have. And that makes sense to me, absolutely.

Green Festival Seattle Blog #1

Saturday March 28 is a busy day as we cover the Green Festival here in Seattle, Washington.Video coverage is on Qik.

At Green Festival™, a joint project of Global Exchange and Green America, we’re celebrating what’s working in our communities—for people, business and the environment.

Think of Green Festival™ as a walk through a sustainable community. It begins with finding solutions to help make our lives healthier—socially, economically and environmentally. Individuals along with business and community leaders come together to discuss critical issues that impact us at home and abroad. Organizations and businesses showcase programs and products that restore the planet and all that inhabit it. Neighbor-to-neighbor connections are formed, and skills are shared to empower people to create positive change in the world.

One Greener Radio Show Overview March 3, 2009

Topic: Green Jobs and Economic Stimulus Package

Today we discussed Green Jobs and the Economic Stimulus Package with several experts. We covered topics such as how green jobs are being created in various states, the challenges that face policymakers and those administrators implementing green job plans, how can communities make sure that the money is spent in an equitable way, how to create long-term versus short-term jobs that address climate change, and many other subjects. Download the show at http://tinyurl.com/1greener and comment on the show here at our blog.

Our guests for Feb 3, 2009 are:
Marc Cummings, Director of Public Affairs
Pacific NW National Laboratory
http://pnl.gov

Elena Foshay, Research Associate
Apollo Alliance
http://apolloalliance.org

Shawn Fremstad, Senior Fellow
Center for Economic and Policy Research
http://cepr.net

Daniel Malarkey, Consultant
Climate Solutions
http://climatesolutions.org

Video of interview with Milk The Rhino producer

2-18-09 One Greener Radio Show description

Today's show covered sustainability and building. Our esteemed guests were:
Howard Kaplan, CASA, or the Center Advancing Sustainable Architecture
Steve Brauneis, Rocky Mountain Institute
Peter Yost, Building Green 

Areas of discussion:
Sustainable Building History
Green Jobs and Building
How home owners can green their homes?
The recession and green building
Architecture 2030 Campaign

Listen to this and other programs at http://www.onegreener.com


Howard M. Kaplan
Center Advancing Sustainable Architecture

Mr. Kaplan is an architect and Co-Director of CASA. Throughout his 40 year career he has been actively involved in the "Green" building movement. He is most recently a member of the following organizations and committees promoting green, energy efficient buildings:

* Co-founder of the New Mexico Chapter of the U.S. Green Building Council (USGBC-NM)
* Past-President and Board Member of the New Mexico Chapter of the U.S. Green Building Council (USGBC-NM)
* Member of Governor Richardson's Climate Change Advisory Group
* Member of the New Mexico Public Schools Clean Energy Task Force
* Member of the City of Albuquerque LEED Task Force
* Member of the Clean Energy Advocacy Steering Committee.


Peter Yost
BuildingGreen.com

Peter Yost is the Director of Residential Services for BuildingGreen, LLC in Brattleboro, Vermont. He has been building, researching, teaching, writing, and consulting on high performance homes for more than twenty years. His expertise ranges from construction waste management and advanced framing to energy efficiency and building durability. Peter is currently Technical Director for GreenBuildingAdvisor.com, an instructor for the Boston Architectural College's Sustainable Design Certificate program and an adjunct faculty member of the University of Massachusetts Department of Building Materials and Wood Technology program in Amherst.



Steve Brauneis
Rock Mountain Institute Built Environment Team

* Daybreak Residential Optimization and Neighborhood Development Certification
* Grand Prairie, TX, Public Safety and Adult Activity Center Buildings
* Jefferson City, MO, Federal Courthouse
* JL Tower, Anchorage, AK
* KFC Offices, Honolulu, HI
* Nederland, CO Community Center
* University of Hawaii, Law School
* University of Nebraska, Lincoln, Multicultural Center
* Philip K. White & Associates Offices
* The Walnut

Background

Steve Brauneis has worked in sustainable building design, corporate sustainability program development and implementation, eco-efficiency program design & implementation, sustainable building material purchasing, construction, and environmental education.
Past Projects

Mr. Brauneis was the Director of Sustainability for a mid-size chain of lumberyards, his responsibilities included evaluation of all company inputs and consumables including, products for sale, vehicles, energy and fuels, lighting, solid waste and building operations and design. He was the LEED project manager for construction of the Gold-certified Hayward Building Systems production and office facility. Operational efficiency and profitable green product line management were his focus. Outreach efforts included green building workshops for internal sales force and professional contractors.

The heart beat of key concepts in life 1

Here's a mindmap of what we talked about yesterday on the One Greener Radio show.

Today's Green Blog about Sustainability and Celebrities

February 4, 2009 Radio Show Summary

Sustainable Clothing
Topics covered:
Organic Cotton, Green Fabrics, Sustainable Business Practices, Social Responsibility, Fair Trade

One key idea came out of this show: As consumers, buy higher quality, but less. This means you can afford fewer clothes but the ones you have last longer, be made in equitable (non-sweatshop) places, and have a smaller impact on the environment.

Patagonia quotes:
“Mistreatment of garment workers is not just the result of global competition for low-price products, factory greed or malfeasance. It can also be the result of inefficiency, not only at the factory but also on the part of the company buying the goods. Last-minute changes to orders, unreasonable price demands and hurry-up delivery times can exacerbate already difficult conditions on the factory floor.” This practice of 'instant business' causes disruptions in production and company relationships. Patagonia's desire to build long-term relations with their factories, sets them apart in this lowest priced supply chain world. For some companies finding an item for five cents less is reason for shifting to the a new factory. Factory owners therefore are not looking at long term practices in sustainability based on the demand from conscious companies, they are looking at lowest price.

February 4, 2009 Show Guests:

Jill Dumain, Director of Environmental Analysis at technical outdoor clothing company, Patagonia, Inc., attended the University of California at Davis majoring in Textiles and Clothing. Her studies at Davis included textile science, marketing and production courses, in conjunction with courses from the business school. While at Davis, she worked as a student intern at Patagonia, Inc., and upon graduation, began working in the company’s Fabric Laboratory testing and analyzing technical fabrics in the product line. Two years later, she moved into the Fabric Development department and began working on the development and sourcing of Patagonia’s sportswear fabrics. This position led into leadership of the company’s environmental strategies in fabrications, specifically, the organic cotton project. In 1998, she became Director of Fabric Development, and in the spring of 2003, moved in to a new position as Patagonia’s Environmental Analysis Manager. Today, she is Patagonia’s Director of Environmental Analysis, leading the charge on reducing the company’s environmental footprint. Her past and current projects have included some of the following: The Common Threads Recycling Program, The Footprint Chronicles, solar panel installation at Patagonia’s Ventura, CA campus, environmental regulation of the company’s factories via Bluesign, green building efforts, eco-friendly fabric research and more. Throughout her tenure at Patagonia, she has traveled extensively throughout Asia, Europe and the U.S. visiting fabric manufacturers and interfacing with other companies committed to environmental responsibility. http://patagonia.com

Mark Galbraith, leads the product design team with Nau
Business Unusual: A small group of people, committed to the power of business as a force for change, we are not just looking to make some new clothes, we are aiming to redefine what it means to be successful. http://www.nau.com

Susan Bell, Owner of Satch and Sol
Satch & Sol partners with fair trade artisan cooperatives worldwide to bring handmade children’s clothing to you. For the love of family and earth, Satch & Sol strives to be eco-friendly through product selection and business practices. A story of a fair trade, eco-friendly and mom-owned and operated small business. For the love of family and earth, Satch & Sol is a children’s clothing collection handmade by artists worldwide? http://www.satchsol.com/

February 4: Sustainability and Clothing with Special Guest from Patagonia

LISTEN HERE: http://tinyurl.com/1greener

How do we dress more conscientiously? What are the materials that have the least impact social and ecologically?

Sustainability and clothing is perhaps one of those combinations that many people do not think about, but we all buy clothes. On this show, we will talk with luminaries from Patagonia, Nau, and leading edge fashion designers who are striving to make conscious choices about their apparel and accessories. Visit www.onegreener.com before and after our show for show archives, extended interviews, links and resources. Email us beforehand with questions at info@onegreener.com, and follow us at Twitter.com/onegreener.

Talk to us LIVE on Wednesday:
Phone 888-346-9141
MSN Messenger: Onegreener
Google talk: Onegreener
Twitter: Onegreener
Skype: Onegreener
**AIM: Onegreenest
**Yahoo: Onegreener1

Recent Shows: 1/21/09 One Greener Radio ventured to Sundance to cover green films at this premiere independent cinema event. Environmental films discussed included Dirt! The Movie, No Impact Man, Earth Days, Crude, The Cove, The End of the Line, and Big River Man. That is only one part of our coverage as we will covered red carpets and discussed green issues with producers, performers and directors. Our goal was to uncover all that is green about Sundance in 2009. http://qik.com/vannshane

Big River Man on One Greener Radio

His film, Big River Man, won award at Sundance. Listen to him on One Greener Radio archives (click link for 1-21 show).

On Sunday, April 8, 2007, a 52-year-old self-described fat man in a Speedo by the name of Martin Strel swam 3,274 miles of the Amazon River. The Fish Man, as he was called by locals, almost died in the process several times. At the finish his blood pressure was at heart attack level, his entire body full of subcutaneous larvae, and besieged by dehydration and diarrhea and exhaustion. Strel undertook this epic swim to call attention to two issues he is concerned about: deforestation, and river pollution. Along the way he suffered from blisters, sunburn, exotic stomach illnesses, all the while trying to avoid piranhas, anacondas, crocodiles, alligators, river sharks, and a small fish known as the canduru, which when attracted by the smell of urine releases razor-sharp spines into the human orifice it has crawled into.

- green Sundance - saw 'The Cove' a film about the fishing dolphins, powerful; http://thecovemovie.com

Sundance and Sustainability on One Greener Radio

Sundance and Sustainability January 21 Show Summary
Look for the archive in 24 hours here.

11:00 - Big River Man/ USA (Director: John Maringouin mar-ing-u-in) - An overweight, wine-swilling Slovenian world-record-holding endurance swimmer resolves to brave the mighty Amazon - in nothing but a Speedo¨.  World Premiere
Martin Strel swims the rivers to raise awareness for clean water.

1115 - The Cove (Director: Louie Psihoyos; Screenwriter: Mark Monroe) - Dolphins are dying, whales are disappearing, and the oceans are growing sick. The horrors of a secret cove nestled off a small, coastal village in Japan are revealed by a group of activists led by Ric OÕBarry, the man behind Flipper.
The Cove documents the annual seven-month dolphin “drive fisheries” in Japan.

1130 – No Impact Man (Directors: Laura Gabbert and Justin Schein)—The documentary follows the Beavan family as they abandon their high consumption Fifth Avenue lifestyle in an attempt to make a no- net environmental impact for the course of one year. Cast: Michelle Conlin, Colin Beavan.
The Beavan family sets out to become carbon neutral.

1145 – The End of the Line/ UK (Director: Rupert Murray) - Based on the book by journalist Charles Clover, The End of the Line reveals the devastating effect that global overfishing is having on fish stocks and the health of our oceans. The filmmaker examines the global effects of overfishing.
Today's guest: Claire Lewis is an award-winning film and TV producer; she has won two BAFTA nominations and six Royal Television Society awards as Executive Producer.

Other interviews on One Greener Television at www.onegreener.com

• interview with the Sundance staff who make the festival greener
• extended interviews with filmmakers
• On The Street interviews from the festival
• interview Oscar-nominated director, Robert Stone whose film, Earth Days, closes the festival
  

Other Green Films at Sundance:

All Through the Night/USA (Director: Michael Robinson)—A charred visitation with an icy language of control: "there is no room for love". Splinters of Nordic fairytales and ecological disaster films are ground down into a shimmering prism of contradictions in this hopeful container for hopelessness.
The film contains manipulated material from “The Day After Tomorrow.”

The Beekeepers (Director: Richard Robinson)—An experimental documentary on the environmental crisis surrounding Beekeeping and Colony Collapse Disorder. It explores this ancient profession in its current crisis and the implications for our environment when millions of bees just disappear.
The film focuses on the environmental crisis killing off the honeybees called Colony Collapse Disorder.

Crude (Director: Joe Berlinger) - The inside story of the ÒAmazon ChernobylÓ case in the rainforest of Ecuador, the largest oil-related environmental lawsuit in the world.
The film sheds light on the environmental impact of consuming fossil fuels.

Dirt! The Movie (Directors: Bill Benenson and Gene Rosow) - The story of the relationship between humans and dirt, Dirt! The Movie humorously details how humans are rapidly destroying the last natural resource on earth.  
The film asks why humans ignore, abuse, and destroy our most precious, living natural resource.

Earth Days / USA (Director: Robert Stone)—The history of our environmental undoing through the eyes of nine Americans whose work and actions launched the modern environmental movement. World Premiere. Closing Night Film
The film explores the history of the environmental movement.

The End of the Line/ UK (Director: Rupert Murray) - Based on the book by journalist Charles Clover, The End of the Line reveals the devastating effect that global overfishing is having on fish stocks and the health of our oceans.
The filmmaker examines the global effects of overfishing.

A Film from My Parish: 6 Farms/ Ireland (Director: Tony Donoghue)—An animated film shot on location in North Tipperary. It consists of six stories by six farmers from one parish.
Tony Donaghue reminds us of the relationship that can exist with a close engagement to the environment.

Joel Stein's Completely Unfabricated Adventures (Director: Walter Robot; Screenwriter: Joel Stein)—Journalist Joel Stein takes us on an animated adventure through the waste treatment plant of Orange County.
The film is set in a waste treatment plant in Orange County.

No Impact Man (Directors: Laura Gabbert and Justin Schein)—The documentary follows the Beavan family as they abandon their high consumption Fifth Avenue lifestyle in an attempt to make a no- net environmental impact for the course of one year. Cast: Michelle Conlin, Colin Beavan.
The Beavan family sets out to become carbon neutral.

Out of Our Minds/USA (Director: Tony Stone)—A fantasy world spawned from sound. Three time periods and three narratives, one connection–blood. At the center of this life force is the heart.
The film is set in a logging camp where trees bleed when chopped down.

Treevenge/ Canada (Director: Jason Eisener; Screenwriter: Rob Cotterill)—Sometimes Christmas is worth crying over.
Treevenge explores the turbulent lives of Christmas trees.

The Yes Men Fix the World / France/ USA (Directors: Andy Bichlbaum, Mike Bonanno and Kurt Engfehr)—A pair of notorious troublemakers sneak into corporate events disguised as captains of industry, then use their momentary authority to expose the biggest criminals on the planet. Cast: Andy Bichlbaum, Mike Bonanno. World Premiere
The filmmakers expose corporations that are polluting the environment.

Comment from our listener to discuss

Comment from listener that was received after show. Let's discuss.

Hi Shane,

I'm listening to the show. Here is a thought that intrigues me... isn't living in poverty, for all the hell it is, isn't it Green in itself? When one is living in poverty, one is not flying all over the world,one often doesn't have a car, and certainly can't consume as much, and often uses used items ect...

Aimee via email (not our guest on the show)

Shane: I think that is true, but they may also be consuming the least healthy cheap food and items produced which create more pollution. They consume less of the things that have the worst effect on the environment.

Add comments as you like.

January 14 Show Summary and Links

Seattle Based One Greener Radio Welcomes Experts to Discuss Urban Poverty and Green Issues

Community Activist, Ilene Harvey and Legal Advocate, Melissa Barnes from the City of Charleston join Aimee Allison from Green for All to discuss sustainability and community concerns.

Seattle, WA (PRWEB) January 9, 2009 --  How does "going green" meet the needs of those most in need? When is the appropriate time and how do we bring sustainability principles to disenfranchised groups? These and other challenging questions will be the focus on January 14th's show. Join us for a lively and engaging discussion. Marketing sustainability to the urban set. How to make green appealing to a 19 year old single mom with 4 kids?

Aimee Allison is the Media Project Manager for Green For All. Ms. Allison was an early advocate for green jobs as an Oakland city council candidate in 2006, a city that later created the first local Green Jobs Corps. As host and producer of KPFA radio's Morning Show, Aimee has discussed the green economy with top environmental and social justice leaders including Francis Lappe Moore and Winona LaDuke.  She was honored by Helping Our Peninsula's Environment for providing the first San Francisco Bay Area news coverage of the aerial spraying of secret, untested pesticides on California communities.  Aimee’s coverage led to the halt of the pesticide spraying in 2008. She was a featured speaker at the San Francisco Greenfest, Progressive Festival, and Craigslist Foundation. Aimee holds a BA and MA from Stanford University and lives in Oakland, CA.

Ilene Harvey has worked as an advocate for over 20 years for low income families, sexual assault/domestic violence victims and incarcerated youth. She founded a support group for women 17 years ago and still going strong. Harvey also established recycle and gardening  programs to raise awareness in a hard to reach population. She is a graduate of Texas Tech University- Public Relations & Journalism. Harvey is currently practicing and encouraging others in the minority communities to think Green, and even gave green gifts to friends for the holidays - "to practice what I preach" as she heads the Transitional Housing Programs for the homeless and disabled for the Housing Authority of the City of Charleston.

Melissa Barnes developed women's and youth ministries, immunization drives and participated in service projects in the Philippines through nondenominational Churches of Christ in Georgia and North Carolina. She worked with an Early Intervention Program in Atlanta, GA bringing awareness of community resources to families with special needs children. In addition, Barnes created a Special Education Project geared towards fostering parental involvement in advocating rights of disabled children. Currently, she serves as Guardian Ad Litem for abused/neglected children, incarcerated and the disabled for Dorchester County, SC, is a Volunteer Attorney for Charleston Pro Bono Legal Services and is General Counsel for the Housing Authority of the City of Charleston.

One Greener Radio Welcomes Experts to Discuss Poverty and Green Issues

Jan 14th Show Topic: Community Activist, Ilene Harvey and Legal Advocate, Melissa Barnes from the City of Charleston join Aimee Allison to discuss sustainability and community concerns.

Seattle, WA (PRWEB) January 9, 2009 -- How does "going green" meet the needs of those most in need? When is the appropriate time and how do we bring sustainability principles to disenfranchised groups? These and other challenging questions will be the focus on January 14th's show. Join us for a lively and engaging discussion. Marketing sustainability to the urban set. How to make green appealing to a 19 year old single mom with 4 kids?

One Greener Radio airs live on Wednesdays at 10 AM Pacific / 12 Noon Central / 1 PM Eastern on The Green Talk Network. To access the show, log on at http://www.modavox.com/green. All shows will be available in Shane Snipes' Content Library on The Green Talk Network for on-demand and podcast download. The Green Talk Channel on VoiceAmerica and World Talk Radio Networks generate over 2 million unique visitors through their established network of online listeners.

Aimee Allison is the Media Project Manager for Green For All. Ms. Allison was an early advocate for green jobs as an Oakland city council candidate in 2006, a city that later created the first local Green Jobs Corps. As host and producer of KPFA radio's Morning Show, Aimee has discussed the green economy with top environmental and social justice leaders including Francis Lappe Moore and Winona LaDuke. She was honored by Helping Our Peninsula's Environment for providing the first San Francisco Bay Area news coverage of the aerial spraying of secret, untested pesticides on California communities. Aimee’s coverage led to the halt of the pesticide spraying in 2008. She was a featured speaker at the San Francisco Greenfest, Progressive Festival, and Craigslist Foundation. Aimee holds a BA and MA from Stanford University and lives in Oakland, CA.

Ilene Harvey has worked as an advocate for over 20 years for low income families, sexual assault/domestic violence victims and incarcerated youth. She founded a support group for women 17 years ago and still going strong. Harvey also established recycle and gardening programs to raise awareness in a hard to reach population. She is a graduate of Texas Tech University- Public Relations & Journalism. Harvey is currently practicing and encouraging others in the minority communities to think Green, and even gave green gifts to friends for the holidays - "to practice what I preach" as she heads the Transitional Housing Programs for the homeless and disabled for the Housing Authority of the City of Charleston.

Melissa Barnes developed women's and youth ministries, immunization drives and participated in service projects in the Philippines through nondenominational Churches of Christ in Georgia and North Carolina. She worked with an Early Intervention Program in Atlanta, GA bringing awareness of community resources to families with special needs children. In addition, Barnes created a Special Education Project geared towards fostering parental involvement in advocating rights of disabled children. Currently, she serves as Guardian Ad Litem for abused/neglected children, incarcerated and the disabled for Dorchester County, SC, is a Volunteer Attorney for Charleston Pro Bono Legal Services and is General Counsel for the Housing Authority of the City of Charleston.

One Greener Radio will focus on sustainability with lighthearted and enjoyable conversations. A goal will be to hear stories of change in communities.

Entertainment professionals play such an important role in getting the message out to about social change. We will see how each guest's projects expand the awareness of the ecology, ethics and economics. The talks will not be tech heavy, but will highlight lifestyle choices and simple ways to grow greener. We will talk about their work and current events, which relate to the issues important to our guests.

One Greener Radio is hosted by Shane Snipes, a media and sustainability specialist. He has worked for more than 16 years in the sustainability, environmental and social change arenas. His recent clients include Microsoft, Nordstrom, and Intel to name a few. He has interviewed dozens of celebrities, corporate executives, and experts at festivals, fundraisers, special events, and casual settings. Some of his interviews include Al Pacino, Virginia Madsen, Susan Sarandon, Harvey Keitel and dozens more.

For additional information on One Greener, contact Shane Snipes at shane @ onegreener.com or visit http://www.onegreener.com . One Greener provides news and research into the the merging of technology and sustainability.

Contact Executive Producer Dave Kredell at 480-294-6409 for advertising / sponsorship information or other show details.

About One Greener:

One Greener is a marketing and training firm based in Seattle and Southern California with clients across the USA and Sweden. The firm specializes in green strategic planning using ISO 14001, LEED, Cradle to Cradle and the Natural Step methodologies. http://onegreener.com

About Green For All

Green For All is a national organization dedicated to building an inclusive green economy strong enough to lift people out of poverty. By advocating for local, state and federal commitment to job creation, job training, and entrepreneurial opportunities in the emerging green economy – especially for people from disadvantaged communities – Green For All fights both poverty and pollution at the same time. http://greenforall.org

About VoiceAmerica / Modavox:

(OTC.BB MDVX), Modavox is the leading producer and distributor of online talk radio content, streaming approximately 250 hours of live programs and scheduled replays weekly on its Modavox VoiceAmerica™ Network (http://www.voiceamerica.com ). Modavox, Inc. (http://www.modavox.com ) is a pioneer in internet broadcasting, producing and syndicating online audio and video, and offering innovative, effective and comprehensive online tools for reaching targeted niche communities worldwide. Through its patented Modavox Central™ technology, Modavox "takes the search out of search," delivering content straight to desktops and internet-enabled devices. Through its proprietary StreamSafe™, WebcastWizard™ and Stream Syndicate™ tools, Modavox provides managed access for live and on-demand internet broadcasting and syndication, content management, online meetings, event management, enterprise communications and distance learning.

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